Level Up the Gifting Game in Your Business In 2023

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I don’t want gifts – said no one ever. There is no doubt about the fact that all of us love gifts, and it is more important now than ever for companies to seize every opportunity to gift and appreciate their employees and clients.

Well, of course, it is not always easy to find the right gift, but it is not impossible as well. This even means, that if you are in any way in charge of purchasing gifts within the company, you have to do a lot of brainstorming. To help you out, here we have discussed this topic in detail and mentioned the reasons why gifting is 100% worth it and beneficial for your firm.

Gifting should not be limited to occasions and events

Yes, every employee will appreciate getting a birthday gift or a Christmas present, but that doesn’t mean you cannot appreciate their hard work and dedication on other occasions. Appreciating certain moments, and gifting employees and clients without any specific occasion becomes more memorable. This even proves that you are paying attention to their small achievements.

You will be surprised to know that almost 70% of businesses are intending to increase their gifting occasions in 2023. Your reason for gifting can be anything, as far as it makes sense to you. Also, your gift can be small or big, it doesn’t matter as long as it creates an impression. For instance, small as well as big Giselle Richardson gift boxes of macarons are just fantastic gifts.

How will this benefit your company?

You must be thinking that giving gifts around the year might simply mean more expenses and nothing else, well you are completely wrong here. There are endless benefits to giving gifts to your employees and clients. Let’s list a few ones…

  • It enhances the feeling of loyalty to your company.
  • It encourages your clients to give you repeat business.
  • Your employees will start loving their jobs, and thereby not leave the company.
  • You will build a lasting relationship with your employees and clients.

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Points to consider while buying gifts for employees and clients

1. Always stick to good quality products

When we say quality, it doesn’t mean the gift you select has to be super expensive. However, the quality of the gift should be such that it reflects your company’s status well. Also, it must make your employee feel that you truly appreciate what they are doing for the company, and not just distributing cheap stuff amongst them.

2. Get personalized gifts

Nothing can ever work better than personalized gifts. However, personalization doesn’t mean you have to put the employee’s name on the gift, but it can be something more than that. Think of it like this, one size cannot fit all. You cannot gift a bottle of wine to someone who doesn’t drink.

Finding something unique and different for everyone can be stressful, but that doesn’t mean you have to stick with the most basic options available in the market. The key is to think outside the box and thus make someone feel special.

For instance, if you plan to give macaron gift boxes to your employees, try to find out what their favorite flavor is and pick macaron boxes accordingly.

3. Gift them at the right time

No one will appreciate a gift that arrives late, after all, timing is everything. So, plan every event or occasion well in advance.

For instance, if you are gifting an employee who is returning from parental leave, make sure you keep their gift ready before they re-join. Gifting them after a week or ten days will not make any sense.

Well, there you go. Now you know how to improve your gifting game.

So, what are you waiting for, start planning today.

Paul Watson

The author Paul Watson